Serena and Lily is based in California’s Marin County. Marin is known for it’s lush hillsides, organic produce and laid back bohemian vibe all set to the tune of luxurious living and a European car in every garage. To be true to their luxe California upbringing, Marin mompreneurs, Serena and Lily have launched a line of successful children’s bedding, furniture, and accessories.

Our favorite item from the collection is the Market sling. This sling takes the most commonly drab or hideously bright baby sling and takes it to another level. The charming styles are hand-embroidered or screen printed with a modern pretty block print designed by Serena on 100% organic cotton and have a cuddly soft interior. The sling’s design is one seamless piece of fabric without buckles, belts or straps, fits snugly and is easy to wear. The market sling comes in three styles, the Catalina, the peacock and the Prague.