Tag Archives: business

12 Blogging & Life Tips and Techniques I’ve Learned from 12 Years of Online Publishing

kids grow up fastMy kids have been out of school for a few weeks.  Enough said, right?

While I LOVE having my kids home with me and wouldn’t change that for anything, I run my business, AtlantaMoms.com and this blog, from home, and have for 12 years.  Summer break can be a bit stressful because I have to make sure the kids are entertained while I work.

Each year toward the end of the school year, I feel a sense of relief that summer break is approaching.   After all, with summer break comes fun family travel, and less chaotic days, right?  Wrong!!  Well, I suppose the fun family travel is right, but the days are not less chaotic when the kids are out of school, that’s for sure.

In the 3 weeks that the kids have been out of school, we’ve been to Florida and Indiana, and home for 1 week.  I worked about a total of two hours during each trip which odd as it sounds, stressed me out more than when I work a long work day.

Why is that, you ask?

When I’m working, I know that I am moving my business forward and being productive.  When I’m not working, I think about the emails I should be answering, the ads I should be publishing, the newsletter I should be editing, and the blog posts I should be proofing.

I worked very hard to create and build my business, AtlantaMoms.com, 12 years ago and like many business owners I had a difficult time giving up control of any part of the business so that I didn’t have to do it all.  The lack of desire to give up control of some aspects of the business didn’t last long though.  Within 2 years of launching AtlantaMoms.com, I had a full-time advertising sales representative who made tons of money, more than me it seemed (you know.. businesses expenses.. and all that), and she stayed with Atlanta Moms® for 8 years.  Giving up complete control was the best thing I could do for my business and I recommend that all business owners hire someone to take care of some tasks as soon as they can.  I was less stressed almost immediately after hiring my first employee and I couldn’t do without help now.  I thought surely no one would represent my business as well as I did, but I was wrong.

Having employees has given me the opportunity to spend more time with my kids.   My son was a year old when I started AtlantaMoms.com and I am so glad I’ve been able to watch him grow up and be with him every day to be there for moments like these..

my son growing up

No matter what, I will always want to keep tabs on my business even when I’m on vacation, but I know now that I don’t have to answer every email within 15 minutes and that it’s not a big deal to have over 30k emails in my inbox.  Speaking of email, I’ve known bloggers and other business colleagues to say a lot about having soo many emails in their inbox, but why is it a big deal?  No matter what, the emails are going to be stored somewhere so why not just keep them in your inbox?  Doesn’t everyone just use search to find an email? Who labels emails or puts them in folders anymore?

I expanded my business when I started this site, TheMommyInsider.com, in 2006.  I am equally proud of both sites and can’t imagine not having either of them.  It’s like having a second child.  You don’t think you could love another website as much as the first, but you do.

On that note, here are a few photos of my daughter, starting in 2007 and ending with a photo of the two of us taken just about a week ago, in June 2013.

my daughter growing up

This summer, I accept that there will be times when I can not check email more than once a day and I am not going to stress about it.   Please don’t quote me.

That is just one way I am going to make this summer less stressful than past summers.

Over the last 12 years I’ve learned some techniques that have helped me keep my stress levels down, in regards to business.

Here are a 12 blogging and business tips that I’ve learned in the last 12 years:

  1. Don’t try to respond to every email you receive within 15 minutes, or even a few hours
    The people who send you the email have a life too and are probably not expecting a response right away.
  2. Don’t say yes to every blogging opportunity that arrives in your inbox
    If I am not excited about the opportunity or don’t feel like it’s worth my time to travel or write about it, then I say no thanks.  Your time is valuable.  Make sure you are getting paid what you are worth!
  3. Write a blog post and leave it in draft status for a day at least
    Mom bloggers often are distracted while writing a blog post.  Such is the case with me.  I have found that when I check a blog post a day or so after writing it and when I am not going to be interrupted, I catch more errors than if I publish it right away.
  4. Don’t hesitate to invest in products and services that will help you be more productive
    I was stubborn for the first few years of AtlantaMoms.com being online. Paying for an ad server and an email newsletter service like Mailchimp were 2 of the best things I have done for my business and myself.  Paying for a good hosting service that will provide 24/7 support is a good idea too.
  5. Have a separate phone number for business calls
    Use a Google number or get a second cell phone or landline that is 100% dedicated to business calls. Enough said.
  6. Use a Social Media Service like Hootsuite to monitor your social media accounts 
    If you use social media for your business, invest in a service like Hootsuite to manage your Twitter and Facebook accounts.  Hootsuite makes viewing messages that you have sent and received as well as all messages with a specific hashtag or user you’d like to follow, a breeze.
  7. Schedule blog posts and social media posts 
    Write blog posts and social media posts ahead of time when you have extra time and schedule them to publish later.
  8. Limit how many browser tabs you have open
    I have been guilty of having 15-20 tabs open in my browser at a time.  That just sucks productivity like almost nothing else.  If a page was taking a few seconds to load, I would switch to another tab to read something else and forget what I was doing.
  9. Get small tasks done before tackling large tasks
    Getting small tasks done before starting on larger tasks allows you to feel like you’ve accomplished something.  That’s always nice.
  10. Use an app/service like Feedly to keep up with your blogging buddie’s blogs
    Having all the latest posts from your favorite blogs presented to you on a single site/page means you don’t have to visit 20 different blogs every day!
  11. DO NOT compare yourself to other bloggers!
    Just don’t do it..unless you’re into self-torture.
  12. Enjoy your kids
    I can’t believe my kids are 13 and 7 and I started when my son was 1!  They have grown up so fast but I’m happy to be able to say that I haven’t missed any of it.

If you are a blogger or a work from home parent, please share your productivity and blogging tips with me below!


 

 

Moms in Business Unite Conference Notes – Just Enough “Geek” To Get You Going with Christie Crowder

Part 2 – Moms in Business Unite Conference Session 2: Just Enough Geek To Get You Going
Part 1 – Using Technology to Market Your Business

 

Speaker: Christie Crowder
Twitter: @chatterboxgc
Website: ChristieCrowder.com

Christie is speaking about tips on how business owners (or aspiring business owners) can choose technology wisely to that it’s used to keep your venture running smooth on the inside and shining like a star on the outside.

It All Starts With You

– Start with technology on your own level
– Keep your internal technology as current as your external technology
– What’s popular might not always be what works – great point!
– Start Simple – stick with gadgets and apps that challenge you but are user-friendly. You can always upgrade.
– Keep it simple. Don’t sign up for every social media network or buy every productivity app.

Be Proactive and Productive with Apps

– Less Errors with Trials. Look for free versions of apps.
– Maximize Multi-Tasking.
– Choose apps that handle more than one task or function simultaneously.
– Look for web and mobile capabilities
– Get a “Wingman” (or woman)
– Have someone you can call on for technical assistance and advice

Don’ts and Do’s

– Ignorance is not bliss
– Do not leave all of your technology operations to one person.
– Don’t go changing trying to please me
– Don’t make unnecessary changes just to keep up with the Jones’
– Don’t be afraid to change
– Don’t panic, it’s supposed to be fun!

My (Christie’s) “Coolest Things” For You and Your Business

– Smartphone
– Tablet
Square credit card reader for iPhone (free)

Notes and Brainstorming Tools and Apps

– Evernote (web, mobile, and desktop applications). All sync together.
– MindNode (Mac app). There are other “mind mapping” apps available.

Operations & Collaboration Tools and Apps

– Google Docs
– Nozbe
– Producteev
– Skype
– Dropbox (online file storage)
– Wiggio.com (makes it easy for you to work in groups)

Client Management and Accounting Tools and Apps

– Gist
– Tungle.me
– Simplifythis
– Wave accounting (free accounting system)
– Outright

Communications and Public Relations Tools and Apps

– MailChimp
– Mad Mimi
– Shout’em
– Wufoo (Christie’s favorite form maker). Can create surveys and forms.
– Pitch Engine. Social media press release.
– QR code maker and reader (free apps available including JumpScan)

Marketing and Social Media Tools and Apps

– Hootsuite
– Facebook
– Trackur
– What the hashtag?
– Seesmic
– Tweetdeck

I hope you enjoy these tips from Christie as much as I have. I will link up to the Tools and Apps mentioned here later, after the conference.

 

Moms in Business Unite Conference Notes – Using Technology to Market Your Business with Lorraine Robertson

I’m in the first session of the day at Moms in Business Unite in Atlanta and am enjoying hearing Lorraine Robertson talk about how to use technology/social media to market your business. Here are a few notes.. Pardon the format as I’m not editing as I take notes.. just trying to get the information out to you so you can enjoy it with me!

 


Speaker: Lorraine Robertson
Twitter: @askwifey
Session: Using Technology to Market Your Business

 

Why Use Social Media?

– Raise Awareness
– Increase Sales
– Build Branding
– Engage with Consumer

Large Brand Facebook Success Example:

– Coca-Cola is the biggest Facebook Fan Page with over 26 million Fans.
– They let the fans really drive the Facebook page
– Enlisted Maroon 5 to create a song for them
– Booked Maroon 5 for 24 hours and asked fans to choose/create a song via Facebook Fan Page. Great interactive way to engage Coca-Cola fans.

Smaller Brand Facebook Success Example:

– Charles Orlando – The Problem with Women is Men
– Self published author
– Set up blog and social media platforms
– Naturally gravitated toward using Facebook. Responded when people posted questions. Interaction.
– You don’t have to take on every platform out there.

How to segregate different topics on Facebook VS. Twitter?

– Look at who your audience is on each
– Twitter is more open. Anyone can be following you on Twitter unless you block your Tweets.

It’s OK to Tweet something more than once.

Top 10 Social Media Marketing Tips from @askwifey

– Have a Plan
– Do your research
– Be selective
– Understand the rules
– Don’t be overwhelmed
– Pay attention
– Make a schedule
– Provide good content
– Be engaging
– Be authentic

I hope you enjoy reading my notes from the Moms in Business Unite Conference as much as I’m enjoying being here!