I’m in the first session of the day at Moms in Business Unite in Atlanta and am enjoying hearing Lorraine Robertson talk about how to use technology/social media to market your business. Here are a few notes.. Pardon the format as I’m not editing as I take notes.. just trying to get the information out to you so you can enjoy it with me!

Speaker: Lorraine Robertson
Twitter: @askwifey
Session: Using Technology to Market Your Business

Why Use Social Media?

– Raise Awareness
– Increase Sales
– Build Branding
– Engage with Consumer

Large Brand Facebook Success Example:

– Coca-Cola is the biggest Facebook Fan Page with over 26 million Fans.
– They let the fans really drive the Facebook page
– Enlisted Maroon 5 to create a song for them
– Booked Maroon 5 for 24 hours and asked fans to choose/create a song via Facebook Fan Page. Great interactive way to engage Coca-Cola fans.

Smaller Brand Facebook Success Example:

– Charles Orlando – The Problem with Women is Men
– Self published author
– Set up blog and social media platforms
– Naturally gravitated toward using Facebook. Responded when people posted questions. Interaction.
– You don’t have to take on every platform out there.

How to segregate different topics on Facebook VS. Twitter?

– Look at who your audience is on each
– Twitter is more open. Anyone can be following you on Twitter unless you block your Tweets.

It’s OK to Tweet something more than once.

Top 10 Social Media Marketing Tips from @askwifey

– Have a Plan
– Do your research
– Be selective
– Understand the rules
– Don’t be overwhelmed
– Pay attention
– Make a schedule
– Provide good content
– Be engaging
– Be authentic

I hope you enjoy reading my notes from the Moms in Business Unite Conference as much as I’m enjoying being here!